What Is the Best Blog Platform for New Bloggers?
The “best” of anything is relative, including the best blog platform. Best for one person might not be the best for another. A plumber doesn’t think a jackhammer is the best tool for fixing pipes. A construction worker doesn’t think a wrench is the best tool for what he does.
Same goes for blog platforms. Blogs are internet tools. Different people use blogs for different reasons. The best blog for one person isn’t going to even be good enough for another.
For the purposes of this article, I’m going to assume that you are interested in blogging for income producing purposes, whether to market your business or to generate leads online.
I’m also going to assume that you don’t have a massive budget. You’re probably a small business owner, internet marketer, network marketer, or multilevel marketing rep.
You want to build a web presence to get your message out to the world as quickly as possible without having to deal with a bunch of unnecessary crap.
On the other hand, if you just want to blog about your tomato garden or your goldfish Nemo, and you have no desire to monetize your blogging efforts, click away now because this article is not intended for you.
The King is Dead, Long Live the King
Would you spend weeks or months building your car before you started driving it?
Of course not, so why would you do the same with your marketing blog?
Just a few months ago, if you were to ask me about the best blog platform, I would point you to Wordpress.org, the granddaddy of blogging platforms. It has so many things going for it.
It’s “free” (quotes explained below), has a lots of support, and has incredible customization options for those who want to achieve an absolutely unique look for their blog.
A small clarification: I’m referring to the self hosted blogging platform developed by Wordpress.org, not the free Wordpress.com blog. I’m going to leave free blog platforms out of the picture altogether because they are practically worthless for marketers and those who want to monetize their blogging efforts. The casual bloggers can use the free options, but people who are serious about their blogging shouldn’t even bother. See my explanation here.
Wordpress does a lot of things very well, but it’s biggest downfall is a deal breaker for 95% of people…
It is incredibly hard to set up and configure.
My first attempt at setting up a Wordpress blog took me three months of part time work. Being a complete novice, there were so many technical challenges I had to overcome. There were so many configurations, plugins, and settings that I had to learn.
The first thing is hosting. Where to find a hosting service for my blog. In order for you to have a blog, or a website, you must have a hosting company save the blog on its servers so the world can access it. You can’t just host from your home computer.
This is the reason why I don’t consider Wordpress to be a free platform (hence the quotes.) To take advantage of its best features, you have to purchase hosting. This will run you anywhere from $10-$20 per month at the most basic level.
Once you pay for hosting services, you must manually install and configure Wordpress. This requires you to dig deep into the innards of your server account, the “cpanel.”
Not fun. Not easy. Not for the faint hearted.
Yes, once you have learned all this and done it a few times, it seems easy. But a beginner will not enjoy the process.
Once you have Wordpress installed, you have to configure and customize it, including installing a theme. This will take you days or even weeks, depending on your skill level, aptitude, and patience.
It took me several weeks to learn how to set up the theme for my first blog so that the navigation menus would work properly.
Another week to create the header banner.
Another week to find and install the right Wordpress plugins so that my blog had full functionality.
Another week to troubleshoot the plugins when they inevitably broke what was already working on my blog.
This is all before I could write my first post.
Long story short, it took me several months of tweaking, problem solving, and fine-tuning before I had anything resembling a blog.
Most people would've given up in that time. That's why even though blogging is recognized as one of the best forms of online marketing, few people do it. The challenges are too overwhelming.
If you don't want to deal with the challenges, you can hire a blog designer, but be prepared to pay a lot of money for it.
Even when you have the blog up a running, it's not going to be easy street from there. Maintenance is a daily chore. I am constantly having to update Wordpress. When I do so, I would then in turn have to update the plugins because the updates would usually break them.
If you don't want to do you own maintenance, be prepared to pay up for the experts to help you.
I estimate that my Wordpress blog is running efficiently only 80% of the time. The other 20% it's down for one reason or another. I won't get started with dealing with the hosting company.
My point is this...
Wordpress, despite its undisputed functionality and customizability, is a pain in the ass to work with and maintain. You really have to be committed to blogging to keep up with it. Few do.
The web is littered with blogs which only have 10-15 posts on them before their owner just plain quit. I can no longer say Wordpress is the best blog platform when in reality it's just too hard for most people. A tool that cannot be used for its intended purpose because it's too complicated is not much of a tool.
Meet ENV2, the Best Blog Platform Today
Today, if you ask me what I think the best blog platform is, I would without hesitation say the Viral Blogging System by Empower Network (code name ENV2).
It was first introduced in October 2013 after two years and $3,000,000 in development.
The article you're reading now is written using the platform.
All the things that make Wordpress daunting for newbies has been eliminated.
For one, hosting is included in the $25/month price. Not just basic hosting, but high speed hosting. The Empower Network spends a great deal of resources to ensure their platform is optimized and running as fast as possible.
You will rarely encounter the dreaded loading crawl because you will have the necessary server resources at your disposal.
I'm in the process of migrating the content from one of my Wordpress blogs to the my Viral Blogging System because I don't want to pay for the hosting upgrade in order to keep that blog running smoothly.
It's not a super popular blog, yet I will need to cough up $120/month hosting services to handle the traffic, or I would suffer server slowdowns. No thank you.
My Empower Network blog is very customizable, but not to the point where it gets ridiculously confusing for a newbie. You can change the look and design of your blog to your heart's content.
Watch this video on customizing and personalizing the Empower Network blog.
If you can set up a Facebook account, you can do the same for an Empower Network blog. Ten minutes is all the time you need. Five of those minutes will be spent fixing your favorite beverage.
Why is this important?
The less time you spend fiddling with your blog, the more time you have to produce content and market.
Producing content is an income generating activity.
Blog design is not.
Another feature that I'm digging is the mobile blogging app. With this free app, which has the same functionality as the desktop platform, I can create blog posts from my mobile device with ease (including posting videos, images, and audio on the fly).
Don't even think about trying to do this with Wordpress.
My recommendation for beginners who want to get started blogging is to start with the Viral Blogging Platform. It is the best blog platform for marketers, small business owners, and anyone who wants to create a powerful web presence.
Today. Not three moths from now.
Once you begin to use it, you will simply not want to go back to anything else.
If you learned something from this article on best blog platforms, click the banner on top or to the side or this link to learn how you too can learn how to market online to generate leads and make sales on autopilot.